Catherine Lavoie

Delegate - Canada

Catherine is the Delegate of LaLiga in Canada. She has ten years of experience in communications, public relations and marketing in an array of industries including media, digital agencies, non-profit, FMCG and sports. For the last three years, she has specialized in international business development, devoting herself to helping the brands she represents find the right opportunities to develop strategic partnerships. Her expertise in marketing has enabled her to implement efficient strategies with a focus on building brand awareness, growing market share and targeting new customers. Catherine’s profile is not only versatile but international, with experience in Canada, Spain and Northwest Africa. She is fluent in French, English and Spanish.