Christina LitzChief Mktg, Digital and Str. Officer
Canadian Football League
Christina Litz is the Chief Marketing, Digital & Strategy Officer of the Canadian Football League. She leads all strategic and executional matters relating to marketing, events, digital and broadcast. She led all strategy and execution related to the relaunch of the CFL Digital Network, the new CFL brand and has launched several new digital products including stats, fantasy and mobile gaming. She finalized broadcast deals with ESPN and formed strategic partnerships for the League with Google, Facebook, Twitter and Whistle Sports, which has received coverage in trade and consumer publications.
Prior to the CFL, Christina was VP, Digital Content & Engagement for Corus Entertainment and led all digital social media operations for Corus’ tv brands. Strategy Magazine recognized her for her launch of “Shop the Show” for W Network and the redesign of the Wnetwork.com earned Corus awards from the Canadian Online Publishing Association.
Prior to Corus, Christina was at Rogers Media, where she led their digital pureplay business including iVillage.ca, Sweetspot and Branchez-Vous.
A lawyer, Christina first stepped into the world of digital while doing Business Affairs at CHUM Radio & Television and later CTV where she supported the launch of MuchMusic’s digital video player and negotiated CTV’s first iTunes deal. Following CTV, she led business development efforts for the TELUS Content team, helping secure and distribute content through all TELUS’ platforms.
Christina is a graduate of the University of Manitoba’s Faculty of Law and briefly practiced law at Torys.