Christina LitzVP, Bus. Dev. & Revenue
Woodbine Entertainment Group
Christina Litz is the Vice President, Business Development & Revenue at Woodbine Entertainment Group, Canada’s largest operator of professional horseracing in Canada and a multi-dimensional entertainment business. She leads all new business development initiatives for Woodbine including developing and implementing strategies around digital products and sports wagering to attract new fans to horseracing. Prior to Woodbine, Christina was Chief Marketing, Digital & Strategy Officer of the Canadian Football League. At the CFL she led all strategic and executional matters relating to marketing, events, digital and broadcast. She led all strategy and execution related to the relaunch of the CFL Digital Network, the new CFL brand and has launched several new digital products including stats, fantasy and mobile gaming. She finalized broadcast deals with ESPN and formed strategic partnerships for the League with Google, Facebook, Twitter and Whistle Sports, which has received coverage in trade and consumer publications. Christina has a long history at Canada’s biggest entertainment companies. She was VP, Digital Content & Engagement for Corus Entertainment and led all digital social media operations for Corus’ tv brands. Prior to Corus, Christina was at Rogers Media, where she led their digital pureplay business including iVillage.ca, Sweetspot and Branchez-Vous. A lawyer, Christina first stepped into the world of digital while doing Business Affairs at CHUM Radio & Television and later CTV where she supported the launch of MuchMusic’s digital video player and negotiated CTV’s first iTunes deal. Following CTV, she led business development efforts for the TELUS Content team, helping secure and distribute content through all TELUS’ platforms. Christina is a graduate of the University of Manitoba’s Faculty of Law and briefly practiced law at Torys.