Giulia Zecchini

Giulia works in the newly formed Commercial Business Intelligence department at Formula 1, focusing on data analytics and research in support of the Commercial team. Giulia’s remit primarily centres around fan behavioural studies, sponsorship valuations and online & offline partnership activation. Prior to F1, Giulia was at Nielsen Sports working in Football, and at Nielsen FMCG working for brands such as Mars and Coca-Cola.