James RuthSenior Director Properties
Major League Soccer
James Ruth is a Senior Director, Properties at Major League Soccer. In his role, James leads the development of marketing platforms to engage American soccer fans, while finding new avenues for corporate partners to support fans. He has marketing solutions experience with brands such as adidas, EA SPORTS, Audi, TAG Heuer, Heineken, and others. He will share how MLS launched eMLS and what they learned during the process. eMLS has been a powerful avenue for MLS to engage fans via gaming, while establishing new methods for launching initiatives that evolve with fan interests.