Jeroen van Iersel

With a background in media and years of sales & marketing experience, Jeroen joined the multifunctional Johan Cruijff ArenA (former Amsterdam ArenA), home of AFC Ajax and the Dutch National team alongside a wide variety of concerts and entertainment events in 2011. Jeroen is responsible for new content and event strategies, marketing communications, in stadium digital media, customer journey optimisation and innovation in fan experience. Specialties: Develop and implement commercial concepts, events, sponsorpropositions and product development, customer journey optimization. Connecting technology and commerce.