Tania Cunha

Director for Europe
Mycujoo

Currently is the Director for Europe at MyCujoo, overseeing Content Acquisition, Marketing and Monetization. Tania has 20 years of experience in the international sports marketing industry working across the full suite of stakeholders (agency, teams and rights holders). Key highlights include; Career began working in Image Rights and Athletes Management in Football and Motorsport, working with players such as Luis Figo, Ronaldo Nazario, Rui Costa and drivers such as Pedro Lamy and Alvaro Parente. In 2001 debuted in events by acquiring the rights for the friendly match between Portugal and Brazil National Teams, which as result of its success was repeated again in 2002. In 2003, launched and organized the charity football games Luis Figo Foundation All Stars. Was then invited by UN to organize a similar concept and created the Ronaldo & Friends Vs Zidane and Friends. In 2005, handpicked as part of the organization of the A1GP World Cup of Motorsport, concept originally created by Sheikh Maktoum Hasher Maktoum Al Maktoum. In January 2010, formed part of the first team within Manchester City FC soon after its acquisition of by Abu Dhabi Investment Group, as Partnerships Client Services manager, having full responsibility for all Commercial as well as Non Commercial Partnerships Activation on strategy, delivery and ideation. By December 2013 she signs a contract with Valencia CF within the areas of Marketing and Revenue being responsible for all the rebranding project, stadium business and sponsorship activation. Before joining MyCujoo this year, she develop for 3 years a new business in the Spanish Market driving clubs to increase their commercial revenues through stadium refurbishments, finalizing this project with 11 stadiums accomplished.